Microsoft Advertising, formerly Bing Ads, is a service providing pay-per-click ads to the Bing search engine. One of the solutions that Microsoft Advertising offers to monitor the performance of the ads and track related conversions is Universal Event Tracking - a tool allowing to track the customer’s activity after they have clicked the ad.
Microsoft Advertising Plugin for Magento
With the Microsoft Advertising extension by Pronko Consulting, you can add the UET tag to your Magento 2 web store and enjoy its functionality immediately. The installation of the extension requires no changes to the code of your website, therefore, no coding skills are needed. You can quickly install and configure UET for your website and start tracking multiple conversion goals. In addition, UET data can be used for remarketing purposes, too.
After installing the Microsoft Advertising extension, you can set up the specific conversion goals that you would like to monitor to estimate the effectiveness of your ads discoverable via the Bing search engine. For example, you can set the following goals to be tracked:
Number of users visiting your web store. This goal shows how many users visited your website after clicking your Microsoft Advertising.
Time users spend on your website. You can set up the UET to track how long users stay on your website after they have clicked the ad.
Number of completed checkouts. If you want to know how many users actually completed a purchase when they were redirected to your web store from the ad, you can configure the tag to track such events as conversions.
The Microsoft Advertising extension provides the complete flexibility of the UET configuration. You can set up event parameters that you regard as a conversion, conversion value to monitor the effect of each event, the destination URL format. With Microsoft Advertising extension added to your website, you get a complete picture of your Microsoft Advertising performance.
In addition to the conversion tracking functionality, the extension gives you wide remarketing opportunities. The data gathered via the UET tag allows adjusting your Microsoft Advertising to reach users who have visited your website before.
Our Microsoft Advertising extension comes with 100% test coverage ensuring that the product performs as intended.
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